Call for papers: Deadline extended to 10/2/17 #RMDigital

Research Methods for Digital Work: Innovative Methods for Studying Distributed and Multi-Modal Working Practices, University of Surrey, Guildford, UK , 25-26 May 2017

Many thanks to all those who have submitted abstracts so far.  We are delighted that we have had so much interest from across the world!  We have had a few requests for an extension to the submission deadline (as we understand the end of January was a popular deadline for other conferences too).  With this in mind we will be please to accept abstracts before the extended deadline of Friday 10th February. Extended abstracts of no more than 1500 words should be emailed to  using the subject line “Research methods for digital work”.  Full details available from Surrey University.

January 31, 2017 at 1:36 pm Leave a comment

Barbie is back!

With engineer Barbie hitting the headlines I though it was time to repost our abstract from last years Gender Work and Organization conference:

Pritchard, K; Mackenzie-Davey, K and Cooper H (2016) Barbie and “the plastic sexualisation of the entrepreneur”.

We’re still developing this research agenda and hope to bring you more Barbie research soon!


This paper follows calls to examine complex and contested constructions of female entrepreneurship (Ahl et al., 2016), to “dare to tread more boldly” (Jennings & Brush, 2013: 694) and to look for entrepreneurship in “unusual places” (Sorensen, 2008: 91).   We build on the broader utilisation of visual research in gender studies (Pritchard & Whiting, 2015; Duffy & Hund, 2015) and further respond to calls for consideration of the visual in entrepreneurship research (Riot, 2013; Smith, 2014; Galloway et al., 2015). Our research subject is Entrepreneur Barbie[1] and a number of female entrepreneurs who were involved in Mattel’s marketing campaign.  These included ten female entrepreneurs who were named as Entrepreneur Barbie’s CIOs (chief inspiration officers) and a further female entrepreneur who was the model for a special edition of the doll.  We used images related to the marketing campaign in a photo-elicitation exercise with 58 participants (men and women) to explore responses to these representations of female entrepreneurship as we posed the question: Can Barbie be an entrepreneur?  Subsequently we reflect more critically to ask can an entrepreneur be Barbie.  Our analysis thus provokes a more complex and contradictory commentary than considerations of entrepreneurial media representations have uncovered so far.  To make sense of our analysis we draw on recent debates about “excessive entrepreneurial femininity” (Lewis, 2014: 1858) and the “diva-entrepreneur” (Smith, 2009), problematizing these ideas as complex social constructions that are interpreted and consumed via everyday images such as those within our study.  We aim to contribute to understandings of the messy processes of social construction and move beyond binaries or typologies of female entrepreneurs as our paper tells a story of entrepreneurial consumption.

[1] Barbie name and image TM and © 2014 Mattel. All Rights Reserved

January 27, 2017 at 8:45 am Leave a comment

Keynotes confirmed for Research Methods for Digital Work event 25-26 May 2017

We are delighted to announce that the three keynote speakers for this event have been confirmed as:

Diane E. Bailey Associate Professor in School of Information at the University of Texas at Austin

Monika Büscher Professor of Sociology, Director of the Centre for Mobilities Research and Associate Director for the Institute for Social Futures at Lancaster University

Richard Rogers Professor in New Media and Digital Culture, University of Amsterdam

Read more about the Research Methods for Digital Work Event, 25 -26 May 2017 and see the full call for papers (Deadline 31 January 2017).

January 24, 2017 at 2:00 pm Leave a comment

Farewell to The Open University!

Today I am saying farewell to The Open University and the great team that is the Department of People and Organisations.  From Monday I will be based at Swansea University, School of Management.  I will be posting about my new role from there!


January 13, 2017 at 1:54 pm Leave a comment

Comment for People Management on @ageatwork

I’ve recently been quote in this People Management article on “HR teams struggling to deal with workplace bereavement


January 11, 2017 at 3:19 pm Leave a comment

Highlights from Research Methods Presentation at University of Liverpool 30/11/16

Many thanks to Laura Radcliffe for her invitation to present on Qualitative Research on the Internet at University of Liverpool.  Here are some highlights:


December 1, 2016 at 12:01 pm Leave a comment

Call for Papers: Research Methods for Digital Work, 25-26 May 2017

I  am delighted to launch the call for papers for this event to be held at University of Surrey, 25-26 May 2017, which I am organizing with Christine Hine (Surrey) and Gillian Symon (Royal Holloway University of Surrey)

Extended abstracts of no more than 1500 words to be submitted on line  by 31st January 2017.  We will be posting details of key note speakers shortly!

Further details on our dedicated blog page and on the event page at the University of Surrey.  This includes full details of conference themes and how to submit your abstract.

November 28, 2016 at 11:14 am Leave a comment

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Katrina Pritchard

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